Non-fungible tokens (NFTs) seem to be everywhere these days. From art and music to tweets and videos, these digital assets are part of the future of commerce, which is ironically, already here.
For those who aren’t as familiar with Non-Fungible Tokens, in short, these are digital assets that represent both tangible and intangible elements, in this case, our exclusive wine. Each NFT has a unique signature that proves its authenticity, increasing its appeal in industries with high collectible value. “Non-fungibility” implies that they cannot be eliminated or exchanged for another good, unlike cryptocurrencies, or money, which can be exchanged between equal units.
Unlike most digital goods, NFTs create digital scarcity, standing as unrepeatable goods with high intrinsic value based on their rarity, exclusivity, and price. These characteristics are consistent with the high value that VIK products represent.
As our core values show, VIK’s central impulse relies on innovation. Whereas in our production processes or our go-to market approach, we pride ourselves in being disruptive and finding new ways to bring you the very best of our unique products.
