La Piu Belle Champagne is our latest release, part of the “Artist’s Collection” La Piu Belle, and the new goddess of the family
Prior to this, we released La Piu Belle red blend and La Piu Belle rosé, both finalists of Best Packaging & Design last year.
This time we want to surprise the industry by releasing a Champagne from France, Millésime 2009, but also through a sleeve with foil and texture, something very difficult to achieve. We spent more than a year trying to accomplish the final result: an elegant and modern packaging, with a reminiscent essence of the great Gatsby era.
La Piu Belle brand name is a combination of 3 languages: Spanish, Italian, and French. It means the most beautiful one.
Part of the essence of La Piu Belle Collection is to choose an artist that has already a work of art at the Vik retreats: in the case of our Champagne, we chose Elena Triana, a Russian artist that painted a picture that is exhibited at Vik Milano.